Beyond Knowledge Gaps: Media Campaigns and Socioeconomic...
- Aired: 10/29/2007
- Rating: TV-G
Jeffrey Niederdeppe, PhD, UW School of Medicine and Public Health
Jeffrey Niederdeppe discusses media campaigns and socioeconomic disparities in health behaviors. He looks at a case study of smoking cessation, the different responses to media messages in Wisconsin, and his new research project which tries to develop narratives and images for population health messaging.
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