Want better video quality? Sign in to access HD streaming!


Want to watch better-quality PBS Video? Sign in to access HD streaming!

When you sign in, you'll become a PBS Insider and we'll share your contact information with your local PBS station. You may receive updates to help you stay connected with what's happening online and in your community. Privacy Policy


30 second candidate

  • Aired: 10/13/1998
  • 57:06
  • Rating: NR
From California to south Georgia to small-town elections in the Midwest, the 30-second TV spot now dominates American politics. THE 30-SECOND CANDIDATE explores the evolution of this political art form, its growth and some possible options for reform.
Embed Options
Close ×
30 second candidate
30 second candidate
Explore TV driven political campaign
Please copy this text to your clipboard.
Problems Playing Video ?
PBS Anywhere - funder area
Related Links:


Watch videos from your favorite PBS KIDS shows with the PBS KIDS Video app for your tablet or phone.

Masterpiece Collection

Own it now! Victoria, Poldark, Downton Abbey on DVD & Blu-ray. Visit ShopPBS.


Wisconsin Public Television helps all of us explore new worlds and ideas. Give Now