Want better video quality? Sign in to access HD streaming!


Want to watch better-quality PBS Video? Sign in to access HD streaming!

When you sign in, you'll become a PBS Insider and we'll share your contact information with your local PBS station. You may receive updates to help you stay connected with what's happening online and in your community. Privacy Policy


Neenah-Menasha: Better Than Cotton

  • Aired: 07/31/2017
  • 08:20
  • Rating: NR
New leadership, and a new emphasis on science, research and development fueled the Kimberly Clark Corporation in the 20th century. Development of a cotton substitute made from wood aided the war effort during World War I. After the war, the product revolutionized women's hygiene, and led to the development of Kleenex, one of the best-known products in American history.
Embed Options
Close ×
Neenah-Menasha: Better Than Cotton
Neenah-Menasha: Better Than Cotton
Wartime research fuels Kimberly-Clark Corp.'s invention of two ground-breaking products.
Please copy this text to your clipboard.
Problems Playing Video ?
Funded in part by major support from Richard and Amy Jo Aylward and the Aylward Family of Neenah, Mary and John Sensenbrenner, Bergstrom Automotive, Community First Credit Union, Community Foundation for the Fox Valley Region, Inc., Daniel and Mame Heaney, Thomas J. Prosser, and Theda and Tamblin Clark Smith Family Foundation, with additional support from Alta Resources, John and Katherine Davis, Jewelers Mutual Insurance Company, Kimberly-Clark Corporation, Legacy Private Trust Company, Bettie Hill, Miron Construction Company, Friends of Wisconsin Public Television and the Wisconsin History Fund, supported in part by the National Endowment for the Humanities.
PBS Anywhere - funder area
Related Links:


Watch videos from your favorite PBS KIDS shows with the PBS KIDS Video app for your tablet or phone.

Masterpiece Collection

Own it now! Victoria, Poldark, Downton Abbey on DVD & Blu-ray. Visit ShopPBS.


WPT helps all of us explore new worlds and ideas. Give Now