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WISCONSIN HOMETOWN STORIES

Neenah-Menasha: Better Than Cotton

  • Aired: 07/31/2017
  • 08:20
  • Rating: NR
New leadership, and a new emphasis on science, research and development fueled the Kimberly Clark Corporation in the 20th century. Development of a cotton substitute made from wood aided the war effort during World War I. After the war, the product revolutionized women's hygiene, and led to the development of Kleenex, one of the best-known products in American history.
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Neenah-Menasha: Better Than Cotton
Neenah-Menasha: Better Than Cotton
Wartime research fuels Kimberly-Clark Corp.'s invention of two ground-breaking products.
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Funded in part by major support from Richard and Amy Jo Aylward and the Aylward Family of Neenah, Mary and John Sensenbrenner, Bergstrom Automotive, Community First Credit Union, Community Foundation for the Fox Valley Region, Inc., Daniel and Mame Heaney, Thomas J. Prosser, and Theda and Tamblin Clark Smith Family Foundation, with additional support from Alta Resources, John and Katherine Davis, Jewelers Mutual Insurance Company, Kimberly-Clark Corporation, Legacy Private Trust Company, Bettie Hill, Miron Construction Company, Friends of Wisconsin Public Television and the Wisconsin History Fund, supported in part by the National Endowment for the Humanities.
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