Wisconsin Hometown Stories

Neenah-Menasha: Better Than Cotton

Clip: Special | 8m 20s

New leadership, and a new emphasis on science, research and development fueled the Kimberly Clark Corporation in the 20th century. Development of a cotton substitute made from wood aided the war effort during World War I. After the war, the product revolutionized women's hygiene, and led to the development of Kleenex, one of the best-known products in American history.

Aired: 07/31/17

Rating: NR

Video has closed captioning.
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