Wisconsin Hometown StoriesNeenah-Menasha: Better Than Cotton Clip: Special | 8m 20s New leadership, and a new emphasis on science, research and development fueled the Kimberly Clark Corporation in the 20th century. Development of a cotton substitute made from wood aided the war effort during World War I. After the war, the product revolutionized women's hygiene, and led to the development of Kleenex, one of the best-known products in American history. Aired: 07/31/17 Rating: NR Closed CaptioningVideo has closed captioning.checkmarkAdd to WatchlistWatch Full LengthProblems Playing Video?Report a ProblemClosed CaptioningShare:Share this video on FacebookFacebookShare this video on TwitterTwitterShare this video on Google PlusGoogleShare this video via EmailE-mailEmbedEmbed Code for this videoEmbed CodeWisconsin Hometown StoriesNeenah-Menasha: Better Than CottonWidth in pixels px Height in pixels px Copied to your clipboardLabelCopy to ClipboardClick to copy embed code for videoCloseCloseReport a ProblemBefore you submit an error, please consult our Troubleshooting Guide.Type of ErrorVideo doesn't loadVideo loads, but doesn't playVideo jumps back/forwardOnly audio is streamingSponsorship playback errorOtherPlease add more detailsCancelSubmit ReportYour report has been successfully submitted. Thank you for helping us improve PBS Video.CloseCloseCloseFunded in part by major support from Richard and Amy Jo Aylward and the Aylward Family of Neenah, Mary and John Sensenbrenner, Bergstrom Automotive, Community First Credit Union, Community Foundation for the Fox Valley Region, Inc., Daniel and Mame Heaney, Thomas J. Prosser, and Theda and Tamblin Clark Smith Family Foundation, with additional support from Alta Resources, John and Katherine Davis, Jewelers Mutual Insurance Company, Kimberly-Clark Corporation, Legacy Private Trust Company, Bettie Hill, Miron Construction Company, Friends of Wisconsin Public Television and the Wisconsin History Fund, supported in part by the National Endowment for the Humanities.