Here and Now

How Effective is Political Advertising?

Clip: Season 1700 Episode 1712 | 5m 54s

Attack ads are already hitting the airwaves more than a month before the general election. UW-Madison marketing professor Tom O'Guinn breaks down the messaging behind them and how effective they are at swaying voters. He says campaigns are transitioning away from TV ads and toward highly targeted marketing on the internet.

Aired: 09/21/18

Rating: TV-G

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