University Place

Media Campaigns and Health Behavior

Special | 42m 5s

Jeffrey Niederdeppe, PhD, UW School of Medicine and Public Health Jeffrey Niederdeppe discusses media campaigns and socioeconomic disparities in health behaviors. He looks at a case study of smoking cessation, the different responses to media messages in Wisconsin, and his new research project which tries to develop narratives and images for population health messaging.

Aired: 10/29/07

Rating: TV-G

Video has closed captioning.

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