University Place

A Market Based Approach to Solving World Problems

Special | 1h 1m 51s

Paul Rice, the president and CEO of Fair Trade USA, talks about his work with coffee bean farmers in Nicaragua and the origins of Fair Trade USA. By organizing the farmers and selling the coffee beans to fair trade suppliers for a much higher price per pound than they had been receiving, the farmers have been able to provide clean water and schools for their communities.

Aired: 02/01/12

Rating: TV-G

Video has closed captioning.

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