Wisconsin Life

Industrial Designer Brooks Stevens

Clip: Season 3 Episode 2 | 10m 58s

Profile of Milwaukee industrial designer Brooks Stevens. He designed home furnishings, appliances, automobiles and motorcycles. Of note were his designs for the Jeep Wagoneer, Oscar Mayer's Wienermobile, Harley-Davidson motorcycles and the Miller Brewing Company logo. He popularized the phrase "planned obsolescence."

Aired: 08/17/15

Rating: TV-G

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